What Is a Trending Market? A price series that continually closes either higher or lower (on average over a defined number of periods) is said to be trending. An upward trending market is one that may fluctuate up and down but on average tends to close periodically higher. The Market Situation section of your plan includes research and analysis of your target market, competitors, business challenges, and your company's competitive differentiators. It should contain your best and most clear description of the current state of the marketplace.